Saturday, September 02, 2006

Toronto Star Going Afternoon -- Again

The Toronto Star is having a full circle moment and going back to its roots.

The Star for most of its life was an afternoon paper, but became a morning paper, I believe, because it wanted to become more competitive for business readers. I mourned the demise of the afternoon delivery and the idea of seeing breaking news in the afternoon that only it had. Savvy readers may've noticed that it did have different editions for early morning vs. regular morning readers, but I don't know if they kept that up in recent years.

Technology and the competition it brought switched The Star to a morning paper. Now technology and the savvy use of document management, which has been around for quite some time, is restoring it to its former afternoon glory. Let's hope this succeeds, especially for those of us who prefer reading the printed page over looking at a screen.

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