Saturday, October 20, 2007
The latest Pillsbury ad is the most dangerous one I've seen yet. It's seductive, and it's tempting. It pulls you in, and you watch mesmerized. You just cannot take your eyes away from the screen. Your lips part softly, silently; you salivate in anticipation of the sweet lusciousness portrayed on the screen. When it fades out, you remain glued to the screen, hoping it will linger just a little longer, hoping the ad will return. But when it finally becomes apparent that it's over -- it's over! -- you race to the best room where you can recreate that sweetness you just saw. Chocolate chip cookies, here I come to bake you up!